"The stupider it looks, the more important it probably is." - J.R. "Bob" Dobbs
None of "Bob's" words or deeds are particularly spectacular: their holiness lies in their nondescript but inviolable triviality. As such, every SubGenius emulates Him in every seemingly-mundane act. This isn't to say that we elevate stupidity. On the contrary we HATE it. That person you see in the supermarket checkout, smiling while the person in front of them loses their mind over the card-swipe not working? They are probably a SubGenius.